How to migrate from Looker to Metabase
Here the bad news is unavoidable: analytics history almost never migrates between different platforms, because each one measures and aggregates data differently.
- 1
Export a historical summary from Looker as a file
First, export your key reports (monthly traffic, top sources, conversions) for the last 12-24 months to CSV/PDF as a reference file — it can't be recovered afterward.
- 2
Install Metabase's script in parallel
Add Metabase's tracking script to your site without removing Looker's yet, so both measure in parallel for 2-4 weeks and you can validate the numbers make sense.
- 3
Recreate your goals and conversions
Looker's custom conversion events don't migrate — set them up again in Metabase using the same definition (e.g. form submission, purchase completed).
- 4
Remove the old script
Once you confirm Metabase is capturing traffic correctly, remove Looker's script from your site and keep only the exported historical file as reference.
Before cancelling Looker
Before cancelling Looker, make sure you've also exported the audience and behavior reports you use for internal reporting — they disappear the moment you close the account.
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View Metabase's profileThese steps are a general guideline — the exact export menu can vary depending on Looker's plan and version.